Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO.
I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn it.”
As I began to learn and discuss my findings with him, he explained that his website had disappeared entirely from Google’s SERPs.
The company he had been paying to handle SEO for nearly a decade could not, or would not, tell him why it happened.
My biggest takeaway from this other company’s neglect was not their disappointing work but how badly they responded to my boss and their poor communication skills.
Had they been transparent and honest, my then-boss would have allowed them to fix it – and I would never have had the opportunity to learn SEO.
However, they did not, and the course of my career changed as I dove head-first into SEO, quickly becoming a passion that fed my competitive instincts.
Several years later, I started my own SEO company, focusing on doing things right and emphasizing transparency and communication.
My first goal was never to hear the question, “Where is my money going?”
Transparency sets you apart
I quickly realized the biggest complaints companies hiring SEO agencies had centered on poor communication.
Some common client complaints regarding digital marketing agencies include:
- “Every time I call, I can never speak with anyone.”
- “It takes a long, long time for them to respond to...
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