Many law firms have multiple locations. How should multi-location law firms handle websites and marketing? Marketing strategies for multi-location law firms are varied and may require more planning and management than marketing for one location. A multiple-location firm may choose to host multiple websites or just one website incorporating multiple links. A multi-location law firm may focus on improving its Google Business Profile or increasing traffic to its specific locations using legal blogs and informative content. There are best practices in marketing strategies that should be followed depending on your law firm’s practice, expertise, and goals.
Creating Websites For Multi-Location Law Firms
Should my multi-location law firm have one or more websites? More than one website may seem like a good decision if you have multiple office locations, especially if each location focuses on a different type of practice. Consider the following scenarios:
Multiple Websites
Some law firms may choose to create multiple sites, but doing so will require a little extra planning. The choice to have one or more websites is complicated. Depending on your law firm, a multiple-website plan may work for you. The following situations may warrant multiple websites.
- Your locations are multiple but are in no way connected.
- Each of your locations provides different services that do not fit together. For example, one of your locations handles estate planning and the other handles personal...
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