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Monday, November 28, 2022

11 On-Page SEO Strategies To Improve SEO Rankings For Your Brand - Infostor magazine

Last updated Tuesday, November 1, 2022 18:05 ET , Source: NewsService

Mastering the art of Search Engine Optimization (SEO) is a challenging task. It is crucial because SEO is an integral part of digital marketing. Currently, 61% of B2B marketers integrate optimization practices into their campaigns.

SEO propels more traffic and website visibility- two vital components for growth and increased conversions.

But What is SEO? According to Google Search Central, SEO is “often about making small modifications to parts of your website” that compound into a noticeable improvement in the site’s ranking on the Search Engine Results Page (SERP).

This article discusses the latest On-Page SEO Strategies to improve your ranking in search engines.

What Is On-page SEO?

As the name suggests, the On-site SEO/ On-page SEO process is confined to the length and breadth of web pages. Typically, it refers to the changes made on the web pages or the webpage code.

On-page SEO is favored because of its ability to assist search engines like Google, Bing, Yahoo, etc., to understand if a website’s content aligns with the users’ search query.

On-page SEO comprises several elements, such as

  • Title tags
  • headlines and headers
  • Images
  • Image alt texts
  • meta descriptions
  • On-page content
  • HTML code
  • Internal links
  • User experience

How To Perform On-page SEO

Back in the day, On-page SEO chiefly focused on keywords to increase SERP ranking. It is a practice termed keyword stuffing.

However, Google penalizes websites for this practice. Therefore, relying on keywords is pointless.

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