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When it comes to search engine optimization (SEO), your website is the foundation on which all of your hard work will rest.
It doesn’t matter how many keywords you add, meta descriptions you tweak, or plugins you remove: If the building blocks of your tourism website aren’t properly assembled, you’re always going to struggle to get the site to rank as well as it should.
On top of the technical benefits of a well-built website, as a travel brand, your website is one of your most valuable assets.
Here, potential customers can browse available packages, read testimonials from previous guests, and get a taste of the experiences on offer through engaging imagery and text – along with actually booking a holiday directly with your company.
Creating a travel website from scratch is always a significant project, but the benefits of designing a site from the ground up are widespread when it comes to ranking as high as possible on search engines.
So whether you’re a new travel brand that needs a website to start your business journey, or are redesigning your site to reap the benefits of a custom design, here are 10 dos and don’ts for building a successful travel website.
Do: Start With SEO Research
Every well-ranking website design starts with SEO research.
Before you decide on...
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