Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on our budget for our SEO agency?”
This is a problem in the SEO industry.
The tweet below illustrates the symptomatic problem within the industry.
The central problem is understanding that it’s not enterprise SEO agencies vs. in-house SEO teams. It’s not a competition.
Enterprise SEO involves complex problems dependent on many other resources and departments. It’s time to let go of the surface-level thinking of us vs. them.
This isn’t an article about the pros and cons of using an SEO agency, consultant, or in-house SEO. It’s about my personal experience of creating a blended approach to using both an SEO agency and an in-house SEO professional.
If you’re an enterprise company investing in SEO, choosing between an in-house SEO and an SEO agency depends on how fast you want to run. Let me explain.
Why the ‘enterprise SEO agency vs. in-house SEO teams’ concept is broken
You either worship the altar of promised ROI predictions from SEO agencies or the realistic, logical in-house SEO that tells you SEO can’t promise ROI.
Whatever side you’re giving the Voldemort treatment to doesn’t matter.
It’s an example of how in-house SEO teams and agencies can meet in the middle – and give the C-suite what they want.
When hiring their first in-house SEO lead, executives often make the mistake of searching for a...
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