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Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
New Features For Google Ads Performance Max Campaigns
Compatibility With Performance Planner
Advertisers can now forecast the results of Performance Max campaigns with the Google Ads Performance Planner tool.
Performance Planner was previously available for Search, Shopping, Display, App, Video, and Local campaigns. Now it’s compatible with Performance Max.
Google states in an announcement:
“You can forecast how your campaign may perform in the future and simulate what could happen when you adjust elements like your campaign budget and ROAS or CPA targets. Assess how changes to campaigns could affect key metrics like conversion value. Performance Planner’s forecasts are also adjusted for seasonal events so you can explore your potential holiday opportunities in the upcoming weeks.”
Asset Group Scheduling
Asset groups in Performance Max can now have automated rules. This allows you to schedule your campaign to utilize asset groups when needed.
With automated rules, you can set ads to run at specific times of the day. You can also schedule asset groups, such as preparing a set of holiday-themed assets ahead of a special sale.
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