Sunday, December 4, 2022

12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 - Search Engine Journal

Last updated Monday, November 7, 2022 04:05 ET , Source: NewsService

Looking for this year’s keys to help you build your next content marketing strategy?

Wish you had a powerful content roadmap to help your business reach new heights in 2023?

Wondering what other content marketers have that you may be missing?

According to Semrush’s State of Content Marketing 2022 Report, 78% of marketers who believed their content marketing generated positive results had a documented content strategy.

So, how do you configure the right strategy to truly beat your competition?

The key to a successful content marketing strategy is to follow this ultimate content marketing checklist:

  1. Build buyer personas; explore your audience and find their pain points. This will help you become the most helpful resource on the web.
  2. Establish your brand story and make it shine through your future content.
  3. Set measurable content goals for the year.
  4. Run a content audit to find gaps in your existing inventory.
  5. Discover the topics your audience cares about the most.
  6. Optimize your content not only for the readers but also for search engines to gain more visibility.
  7. Pick the best content distribution channels.
  8. Use tools and templates to automate each step of the process.

This article will show you the steps to create an effective content marketing strategy and action plan, plus tell you the tools you’ll need along the way.

Develop Audience Personas With Buyer Persona Templates

Tool You’ll Need:

Who, exactly, are you targeting with your content?

What are goals they are struggling...

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