Google's John Mueller: "Search Is Never Guaranteed" - Search Engine Journal

Google's John Mueller reminds a site owner that getting indexed in search results is not guaranteed.

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Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed.

In the r/TechSEO forum on Reddit, a user is dissatisfied that a website re-publishing identical content is getting indexed faster.

The Reddit user posts a thread asking if they can use the Indexing API to brute force their way into Google’s index.

Mueller shoots that idea down, saying the Indexing API is reserved for specific types of content, such as livestreams and job postings.

He follows up with the statement that search isn’t guaranteed and offers insight into what Google prioritizes regarding indexing.

Mueller On What Makes Content worth Indexing

Mueller has previously stated sites need to be worthwhile to be indexed, and he shares that sentiment again on Reddit.

Further, Mueller goes over several criteria Google’s algorithm looks for when considering whether the content is worth indexing:

“Search is never guaranteed, and there are tons of sites that are trying to push their updates into Google. I think what ultimately works best is that you prove to Google (and users) that the updates you’re providing are valuable: unique,...

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