How SEO and content marketing work together - Search Engine Land

SEO and content marketing go together so well. They just work.

For best results, you shouldn’t do content marketing without considering how SEO fits in.

Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience.

With both content and SEO working together, you’ll hit two bullseyes:

• SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. It’s so powerful, SEO drives 1,000% more traffic than organic social media.
• Content marketing builds trust, authority, and loyalty with those prospects. If you’ve been paying attention, most modern consumers do diligent research before making purchases, and they want to like and trust the brands they give their money. 55% of buyers rely more deeply on content for researching and making purchase decisions than they did a year ago.

To put it lightly, SEO and content marketing have an incredibly symbiotic relationship. Let’s explore how they harmonize.

First, what is content marketing?

Content marketing is the creation, publication, and distribution of online content (from blogs and videos to ebooks and podcasts).

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. This nurtures their interest, engagement, and trust over time so they...

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