From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent news for a sector centered around aesthetics — like the automotive industry. Image search is a viable way for potential car buyers to locate your dealership online.
So, how does image SEO play into this? And how can it specifically benefit you and your dealership?
What is image SEO?
If you are already familiar with text-based SEO, then you know the mechanics associated with image SEO. This technique involves optimizing your images to show up higher on image search engines like Google images. For example, if someone were to search for “Atlanta Hyundai,” the first image on that image search is ranking first for that keyword.
Why is image SEO important for dealerships?
About 22% of Google searches are for images. Considering there are 8.5 billion Google searches a day—your dealership can take advantage of that hefty amount. Images, in general, are an important factor for SEO, and prioritizing image search can give you a competitive edge.
Since a car’s look is a driving factor for many customers, car images are an excellent way to drive even more traffic to your dealership page. Another benefit is how much photos now factor into non-image searches. Often, when someone does a non-image search on Google, the first thing they see on the search are images — especially if the inquiry is related to a specific product. Therefore,...
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