Search ads will still appear at the top of search results, only in a slightly different form.
Google is more than a conglomerate of robots and algorithms. They hire experts to add a human element to bring audiences the best content.
There are multiple points to ensuring a website has good SEO. Only focusing on one aspect will only help in the short term.
Google makes changes often to its algorithm. One of the most recent updates will change how search ads, such as PPC ads, will appear on search result pages.
- the removal of the "AD" label
- the addition of business names and logos
Although these changes haven't been made just yet, businesses can expect them to start appearing soon. These changes may just upset the status quo of search ads. Now is a good time to prepare or review any planned campaigns to adjust to these changes, if necessary.
How Search Ads Worked Previously
Search ads are a type of online advertising that allows businesses to target potential customers who are searching for specific products or services online. For example, the classic example is those links that appear at the top or near the top of search result pages. These ads will appear there when someone enters a relevant query into the search engine. As mentioned previously, these are currently denoted...
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