They say a picture is worth a thousand words, and the metaphor works when it comes to website photos. Pictures may help to boost traffic, generate new leads and clients, and inevitably grow your business and increase revenue. A relevant picture allows the viewer to connect more fully to the written content. Pictures create an impression and determine whether a viewer will remain on and return to a website, purchase something from a website, or even hire a lawyer.
Online visual content matters and makes a difference to the average consumer, including attorney photos. Attorney photos can be a key factor in whether a potential client hires your law firm for their legal needs or continues searching for a new attorney. An effective legal marketing strategy must consider how important attorney photos may be to potential clients and incorporate them in the best way possible.
Attorney Photos Attract New Clients
Consumers enjoy looking at pictures. An aesthetically appealing website will generate more traffic than one that is not very pleasing to the eye. A picture will break up text and offer visuals consolidating values and ideals. Pictures also enhance the written content by providing readers with a graphic to help them comprehend the main ideas presented. Pictures help to narrate a story and attract future clients to your site.
An interesting photo often encourages readers to keep reading and to remain on a web page. Attorneys’ personal pictures and biography pages are often...
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