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Monday, November 28, 2022

Is Bounce Rate A Google Ranking Factor? - Search Engine Journal

Last updated Friday, November 11, 2022 06:05 ET , Source: NewsService

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Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites.

But, there are discrepancies between what Google says and what SEOs believe.

Despite Google’s public statements, some search marketers continue to believe that bounce rate is in some way a ranking factor.

Why do they believe this? Is there any validity to the claims against Google’s public statements?

Does Google use bounce rate to rank webpages?

The Claim: Bounce Rate As A Ranking Factor

As recent as Q3 2021, recognized and respected resources have perpetuated the myth that bounce rate is a ranking factor.

Rand Fishkin, Founder of MOZ, tweeted in May 2020 that “…Google uses (relative) bounce rate (or something that’s pretty darn close) to rank websites.”

Backlinko published an article (June 2020) about bounce rate saying that “bounce rate may be used as a Google Ranking factor.”

They cite an industry study they ran and claim it found a correlation between first-page Google rankings and bounce rate.

Later the same year, Semrush reinforced this claim in December 2020, saying, “Bounce rate is an important ranking factor.”

They did not provide evidence to back up the claim.

HubSpot included bounce rate in a rundown of “all 200 ranking factors”...



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