Google Makes Ads More Distinguishable From Organic Results - Search Engine Journal

Google is upgrading the design of search ads with new visual elements that emphasize business names and logos.

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Google is rolling out updates to search ads that include the removal of the “ad” label and adding business names and logos.

These changes help to make Google Search ads easier to distinguish from organic results.

Business Names In Google Search Ads

Google recently changed search snippets for website homepages by displaying the website’s name rather than the title tag.

Now, business names will be the topmost visual element of search ads. See an example of the new design below:

Screenshot from: https://support.google.com/google-ads/answer/12834372, October 2022.

Previously, the landing page URL appeared at the top of search ads, followed by the ad title text.

Google still displays the URL and title text in the new design. It isn’t removing information; it’s making the business name more obvious.

This change may be helpful in situations where a business is bidding on a competitor’s keywords. It will be more apparent to searchers which business’s website they’re visiting when they click on an ad.

Logos In Google Search Ads

In addition to business names, Google is now displaying business logos in search ads.

This change makes it even more apparent to searchers which business is paying for the ad,...

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