With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative.
Although you can use Mastodon as an alternative to Twitter, there is no such requirement.
This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. I will also highlight a few tips to make it easier for you to absorb the flow of information in Mastodon.
What is Mastodon?
Mastodon describes itself as a “free, open-source decentralized social media platform.”
It has microblogging features like Twitter but on a decentralized infrastructure named the fediverse (or federated universe). Although it sounds very much like Web3, it is only similar and not exactly the same.
Mastodon is free for the average user, but as always things are a bit more complicated which I will elaborate on below.
Tip: If you decide to leave Twitter for Mastodon (for whatever reason), do not delete your account. Instead, keep your Twitter account and set it private, to prevent bad actors from claiming your old Twitter handle and pretending to be you.
Is it worth joining?
The answer depends on your personal situation – but think about it.
If you (or your company) are already present on Twitter or other SEO-related communities in Reddit, Slack, Facebook, LinkedIn and Google Search Central Help Community, then why not join Mastodon and establish a presence there?
On Mastodon, like all other discussion platforms,...
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