The debate about whether a site’s domain name affects its ranking position sometimes arises among webmasters. A B2B SEO company can categorically testify that a correctly chosen domain can help to promote the site to the top positions.
Others cite Google’s press releases stating that the domain name has little impact on rankings. Let’s discover what a domain is and its impact on SEO.
The secret of the domain name
The site domain (domain name) is the name in an alphanumeric format that is used to find the site on the Internet. This format replaced IP addresses, which are known to exist on every computer. It is not so easy for a person to remember the combination of numbers that can be used to get to the desired page, but alphanumeric addresses are easy to remember and enter.
Domain names of sites are read from right to left and consist of:
- The domain zone, for example, .com, or a second-level domain. It gives general information, for example, about the type of organization and sometimes about the location of the site.
- The previous word (before the dot) is a third-level domain. It can provide direct information about the site itself and its content or simply have a name that is easy to remember.
Of course, the number of domains is not limited to two. Many companies use domains of the fourth and fifth levels to highlight separate areas of their site’s work.
Does the domain affect promotion and how?
First, let’s put ourselves in the place of a user who is looking for a...
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