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Sunday, November 27, 2022

How Google’s latest spam update could hurt your music website - hypebot.com

Last updated Tuesday, November 15, 2022 17:05 ET , Source: NewsService

For musicians, having an easily accessible website is crucial. However, Google has recently tightened its parameters on what may be spam. Here’s how to make sure your website won’t be swept under the rug.

Many musicians, artists, and songwriters rely on social media for their online presence, but that can be a mistake. Your website is the best place for your fans or potential fans to get info about you because only you control it. You’re not at the whims of the latest update by a social platform. That said, you want your site to be found during a Google search, so SEO (search engine optimization) is just as important as the content on your site. That can be affected whenever Google updates its search algorithm, or in this case, issues a spam update.

According to Google, its latest spam update is what it calls SpamBrain. Their website says, “SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”

Website Spam

But what does that mean for your website?

Google didn’t give many specifics, but as always SEO companies everywhere continue to test the latest model to figure out what has changed. NP Digital tracked 900 million domains to see the patterns and this is what it found.

A site with poor quality content is considered spam by Google, so although it will show up in search results, it won’t be near the first pages. This is what Google considers spammy...



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