Monday, November 28, 2022

6 link-building myths and truths - MarTech

Last updated Wednesday, November 16, 2022 08:05 ET , Source: NewsService

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so, you must avoid these common link-building myths and mistakes to succeed in the long term.

Myth 1: Links must meet a minimum DA or other score in order to pass value.

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities.

It’s important to understand what these numbers represent – and what they don’t.

As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites.

Domain scores from various data providers often vary from one to the next, so who should you rely on? We’d argue none of them.

These solutions have a fraction of the crawl Google has. Their datasets and algorithms all differ from one another, and there’s a lot they miss when determining a site’s score.

Obviously, Google does not use any of these scores when deciding how to rank websites or treat links from them.

A link from a low-scoring domain like a town library or relevant resource site can not only pass link equity. It can drive direct traffic as well.

Rather than tossing...

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