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Saturday, November 26, 2022

How to reliably predict SEO success before publishing content - Search Engine Land

Last updated Thursday, November 17, 2022 03:05 ET , Source: NewsService

Use this five-step framework to help de-risk SEO and content planning and ensure you're focusing on what most likely will produce results.

Only the spammiest of spammy SEOs “guarantee” anything.

“Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods.

But…

That’s not to say you can’t forecast or predict page rankings, traffic estimates, or search ROI.

Nuance and context make all the difference.

You can – if you know what you’re doing – predict the odds of success or failure ahead of time. Even before publishing a single piece of content or building a single link for a keyword.

In this article, you’ll learn the framework I’ve used to help scale seven, eight, and nine-figure companies into 10-figure companies.

Why ranking takes forever

Ranking for something new can take a looooooooong time.

Anywhere from weeks to months for already-big sites, to years for smallish ones. And it’s why you can’t really “guarantee” much in SEO with a great degree of accuracy.

Here are a few common reasons why.

Catch-22

You need to be a big site to rank for good keywords.

But you need to rank for good keywords before you can build a big site. Therein lies your first dilemma.

Inputs vs. outputs

Rankings, traffic, and sales are lagging indicators.

This means we need to focus instead on leading...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiQGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vcmVsaWFibHktcHJlZGljdC1zZW8tc3VjY2Vzcy0zODk0MzbSAQA?oc=5

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