The world of digital marketing saw a massive expansion in the span of the last ten years or so. This growth coincided with the rise of social media and advancements in smart technology but saw an even further acceleration in the wake of the COVID-19 pandemic. As such, more and more companies relied on their eCommerce arm, organic web traffic, and ability to perform social media and SEO-based marketing. Now, SEO is one of the most crucial elements for any brand that wants to remain competitive and relevant in today’s fast-paced and highly competitive economy.
SEO, which stands for search engine optimization, is how Google and other search engines find and rank the internet’s content. The better your SEO strategies, the higher your web content will rank when a user makes a relevant query. This high ranking translates to more organic web traffic and a higher likelihood that inbound traffic will enter a customer journey, in turn generating more sales.
The following names are some of the best and brightest in the world of SEO, and their resumes greatly speak for themselves.
Lily Ray
(Lily Ray)
First on the list is a heavy-hitter in the world of SEO, literally and figuratively, with a passion for SEO and fitness. Lily Ray is one of the pioneering women in the SEO industry and has made a name for herself in more than one way.
She currently serves as the senior director of SEO and Head of Organic Research at Amsive Digital. Not only that, but with the little free time she has,...
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