Sunday, December 4, 2022

Research Finds Evidence Of User Dissatisfaction With Google Results - Search Engine Journal

Last updated Friday, November 18, 2022 23:05 ET , Source: NewsService

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New research published by SEMRush indicates that a certain percentage of people searching on Google “aren’t satisfied with the results… and need to refine their queries” in order to find what they are looking for, as well as other findings that indicate some users may be having difficulty finding what they need on Google.

This level of dissatisfaction may explain why a tweet comparing Google to a dying mall resonated with thousands of people.

According to the research published by SEMRush:

“There’s a great deal of keyword refinement at play here.

If we combine the number of Google clicks with the number of keyword changes, we see that almost 30% of people are either refining or extending their searches in some way.”

Repeating search queries with slightly different keywords is an indication that users might not be satisfied with Google’s search results.

Tweet About Unsatisfactory Google Search Results

A tweet noting that it’s difficult to find things on Google went viral in October, receiving over 60,000 likes and over 7,000 retweets.

What was noticeable about the tweet was that many of the responses noted that Google had difficulty understanding search queries, requiring users to redo their queries with advanced search operators like quotation marks.

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Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMib2h0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL3Jlc2VhcmNoLWZpbmRzLWV2aWRlbmNlLW9mLXVzZXItZGlzc2F0aXNmYWN0aW9uLXdpdGgtZ29vZ2xlLXJlc3VsdHMvNDY5NTM5L9IBAA?oc=5

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