Monday, December 5, 2022

Google Publishes Guide To Current & Retired Ranking Systems - Search Engine Journal

Last updated Monday, November 21, 2022 20:05 ET , Source: NewsService

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A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired.

Additionally, Google introduces new terminology in its latest guide, distinguishing between ranking “systems” and ranking “updates.”

A system, such as RankBrain, is constantly running in the background. An update, on the other hand, refers to a one-time change to ranking systems.

For example, the helpful content system is always running in the background when Google delivers search results, though it can receive updates to improve how it functions.

Core algorithm updates and spam updates are other examples of one-time changes to ranking systems.

Now that we’re on the same page with Google’s new terminology, let’s look at the highlights in Google’s guide to ranking systems.

Current Google Ranking Systems

Here is the list, in alphabetical order, of Google’s ranking systems that are currently operational.

  • BERT: Short for Bidirectional Encoder Representations from Transformers, BERT allows Googe to understand how combinations of words can express different meanings and intent.
  • Crisis information systems: Google has systems in place to provide specific sets of information during times of crisis, such as SOS alerts when...

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