Keyword research and SEO for news is different. Set up a separate keyword research framework with the 5 Ws for journalism.
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Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different.
The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche.
Forget about presenting your list of keywords to an editorial team using the traditional keyword research method. Those keywords are already outdated!
Also, let me save you hours of time trawling through the thousands, if not millions, of keywords news sites naturally rank for.
SEO for news is different – and so is keyword research.
It’s about winning Top Stories optimization. This will get you the lion’s share of the daily search traffic for a news site.
The purpose of this guide is to equip you with a quick keyword research framework to teach to your journalists so they can win more of those Top Stories spots.
But first…
Why Is Keyword Research For News SEO Different?
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News websites require a different approach to keyword research than other types of websites.
They typically focus on timely, breaking...
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