A New Era Of Google Search: What It Means For SEO - Search Engine Journal

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Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing.

SEO best practices are changing every year, so it’s best to keep up with what it means to properly optimize a website today.

Signals Of Authenticity And Usefulness

Google has released five Product Review Updates since April 2021.

The associated guidelines that Google published for writing product reviews recommend specific on-page factors that must exist in order for the page to be ranked for product review-related search queries.

This is an extraordinary change in how sites are ranked. Google has redefined what it means for a webpage to be relevant for a search query.

The definition of relevance simply meant that a webpage has to be about what the user was searching for, in this case, product reviews.

Product reviews were commonly thought of as expressing an opinion about a product, comparing the features of the product to the cost, and expressing a judgment if something is worth purchasing or not.

But now, it’s not enough for a webpage to review a product. It must also be authentic and useful. That’s a big change in how sites are ranked.

Here are two product review Google ranking factors introduced in December 2021:

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