The tricky second album. The hotly anticipated sequel. Terms that have never been applied to articles about technical SEO. Until now. Mostly because I wrote them in, rather than any glowing reviews and hungry demands for more from the technical SEO press.
Is technical SEO sexy? Depends on who you ask. Is it necessary? You better believe it. This time, we’re looking at something every website owner is probably familiar with: The dreaded 404 error…
What is a 404 error?
A 404 error means that a page on your site is inaccessible. The most common reasons this can occur are:
The page has been deleted
The page has moved to a new URL, without a redirect being put in place
The URL being used in the link is wrong
The URL was not entered properly by the user
As well as being a hard stop for any users navigating your site, which is a huge red flag for user experience, 404 errors also prevent search engine crawlers from reading your landing page, which can lead to swift drops in organic rank and lower traffic levels.
How to identify 404s
There are several ways to identify 404s. Our team of SEO specialists tend to identify 404 errors through regular technical site crawls, as we are able to identify a number of different issues in one crawl.
However, if you don’t have access to an SEO specialist, or you just want to check your site yourself, the best bet is probably to use Google Search Console.
If you log into Google Search Console and find the “Index” section, you’ll see a heading...
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