An orphan page has no internal links to it. Most search engine optimization tools mark orphan pages as a critical issue, but it’s not that straightforward. The page may have a legitimate rationale, such as:
- Serves a specific advertising campaign.
- Communicates a status message, as in “Thank you for signing up.”
- Dynamically lists search results or is generated from user-selected filters.
In those cases, insert a noindex meta tag on the page to prevent search engines from indexing it.
However, orphan pages are a problem when they (i) are indexed by Google and (ii) represent roughly 20% or more of a site’s overall indexed URLs.
Similarly, near-orphan pages — just one or two internal links — could also become an SEO problem.
Google evaluates internal links for the “importance” of a page. Google assumes a page has little value if it’s barely linked. And a site with a large percentage of low-value pages sends a bad Panda-algorithm signal to Google.
Plus, in my experience, orphan pages often signal larger structural problems. For example, a site with 20% or more orphan or poorly-linked pages likely has poor architecture or a migration gone wrong. Both require immediate attention.
How to Find Orphan Pages
Use a crawler tool to find pages with no (or very few) internal backlinks. The free version of Screaming Frog works for...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiQmh0dHBzOi8vd3d3LnByYWN0aWNhbGVjb21tZXJjZS5jb20vaG93LXRvLWZpeC1vcnBoYW4tcGFnZXMtZm9yLXNlb9IBAA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.