Consumers searching for information today expect Google to display a wide variety of information from a number of sources in multiple formats. SEO professionals must understand intricacies of Google’s algorithm and identify the best way to make their content rank higher on the organic search results.
Google has published a new guide to search ranking systems that lists the major algorithms deployed over the years that currently drive Google Search rankings.
Core ranking system
This is the single most important algorithm that determines where a web page ranks on organic Google Search results. SEOs often cite 100+ ranking factors that determine a website’s position on Google SERPs – they’re usually talking about the core ranking system. It was created when Google was founded, and has evolved very significantly since then.
At its heart is a scoring system that evaluates the meaning of a searcher’s query, the relevance of your page to that query, and then the quality, usability, and the context and settings for the user. Pages are ranked based on their combined “score” for all the ranking criteria.
Often new algorithms are launched, tested, and if Google determines the algorithm is successful in its objective it gets incorporated into the core ranking system. Infamous older systems including Panda and Penguin have been assimilated into the core ranking system over time.
What you need to know:
The basic principles of SEO haven’t changed in all these years: good quality, unique,...
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