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Thursday, December 8, 2022

Top 10 Essential Website Optimization Strategies - Search Engine Journal

Last updated Thursday, November 24, 2022 06:05 ET , Source: NewsService

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Google officially launched 24 years ago in 1998.

A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online.

Of course, the basics in 2022 are much different from the basics in 1998. It’s easy to get overwhelmed and distracted. It has never been more important to be disciplined in one’s approach to SEO.

So, the obvious question is this: What are the factors to concentrate on? How can one boost rankings? How can anyone build traffic in such a competitive environment?

This post will delve into which factors carry the most weight and how to optimize for each.

1. Search Intent

As machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm.

The end goal for Google is to understand the context of a given search query and to serve results consistent with the user intent. This makes advanced-level keyword research and keyword selection more important than ever.

Before spending time and resources trying to rank for a phrase, you will need to look at the websites that are currently at the top of the SERPs for that phrase.

A keyword’s contextual relevance must align with a search query. There will be some keywords and...



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