Some of you may know that in the early days of Google, Google's co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Hacker News that he actually had to fight with the co-founders to prove that Google was indeed spammable.
Matt Cutts wrote this week on Hacker News about the most impactful things he has built. He started with the SafeSearch filter on Google Image Search, he said "I wrote the first version of SafeSearch, Google's family filter." He said that "led to the insight that Google could be spammed." When he realized that Google Search can be spammed, he said "that led to fights with Google's founders--Sergey thought Google couldn't be spammed."
In a recent interview with Greg Boser, who was well known as an SEO spammer in the early days (he no longer spams), he told a story and Sergey coming to a conference and basically being so confident that Google Search was unspammable that it led to SEOs proving that they could. Greg said "Sergey showed up, he showed up on roller skates to a panel I believe Andre Broder was on. It was a serious panel talking about what search engines were doing to combat spam and he rolled it in laid-on skates and he got up there and basically said we don't really worry about spam because our algorithm is so good that you know it's not an issue for us basically." "But basically he threw out a challenge to a lot of people who said okay cool,"...
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