For the past several weekends, I've been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update - but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.
Weekend Update Trend
Here are the past weekend updates I've covered. For example, we had reports of an update last weekend, on November 18th through 20th, then again on the 11th through 12th and then on November 4th and 5th, the weekend before that on October 28th/29th, the spam update kind of surged on a Friday/Saturday with Octber 21st and 22nd, but the one before that was on a Thursday, October 13th.
Recently, it just seems we are seeing adjustments on Fridays and Saturdays. I mean, that can make sense if Google has search launch meetings towards the end of the week and pushes happen on Fridays? I am just guessing here...
But this past Friday, I doubt Google pushed an update. But yet we had some signals, less so, than in previous updates. So I think this one is just Thanksgiving holiday traffic changes, seasonal changes you'd see in both traffic and search volume?
SEO Chatter
Here is some of the chatter I found across the SEO community about this unconfirmed Google search update from WebmasterWorld starting around Friday:
An 18 hours dead zone for my global site with modest traffic...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiW2h0dHBzOi8vd3d3LnNlcm91bmR0YWJsZS5jb20vdGhhbmtzZ2l2aW5nLWdvb2dsZS1zZWFyY2gtcmFua2luZy1hbGdvcml0aG0tdXBkYXRlLTM0NDc2Lmh0bWzSAV9odHRwczovL3d3dy5zZXJvdW5kdGFibGUuY29tL2FtcC90aGFua3NnaXZpbmctZ29vZ2xlLXNlYXJjaC1yYW5raW5nLWFsZ29yaXRobS11cGRhdGUtMzQ0NzYuaHRtbA?oc=5
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