As a start-up founder, you will likely have grand ideas when it comes to your marketing, but maybe not the budget to match.
So, where to focus your energies and budgets in the early days of launching your brand?
One key area is search engine optimisation or SEO. Getting a new website ranked on Google, both for brand terms but also lead or sales-driving keywords, takes time – but once achieved, it can help deliver sustainable, ‘free’ and profitable traffic to your website.
There are many strands to SEO, and for a start-up, it’s important to know what to expect, and how best to divide your time to create a sustainable and systematic organic search strategy.
How long does SEO take?
A question that’s been asked by thousands of small businesses to thousands of SEO consultants – how long does it take to start generating results from SEO activity?
The answer is, somewhat frustratingly, ‘it depends’. It depends on a number of factors ranging from sector competitiveness to the amount of time and investment you put in.
But, a good rule of thumb for a new website, is that it can take about a month to get your website ranking for branded searches (that is, people searching directly for your business), around two-three months to start ranking for important keywords, and anywhere from six-12 months to get onto page one for your most important terms – unless they’re the most competitive keywords to do with housing, finance, or gambling.
Therefore it’s important for start-up founders to...
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