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It’s essential to track SEO performance to understand what activities are useful and which are not.
However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on investment) of an SEO campaign, beginning with disagreement as to which metrics are most important.
The State of SEO report reveals some consensus as to which metrics are useful but that there is much disagreement.
Top 3 SEO Metrics
As will be seen, the relative importance of individual SEO metrics varies between in-house, agency, and freelance SEO pros who responded to the survey.
But the top three SEO campaign goals and KPIs (key performance indicators) from the report are the same.
All three SEO demographics among report respondents agree on the top three SEO metrics in the same order:
- Rankings.
- Page views.
- Conversions.
The above SEO metrics are tracked via Google Analytics, Search Console, and third-party tools, making them useful for tracking the goals of an SEO campaign.
While there is agreement about the top three SEO metrics, there is a wide variance of opinions regarding the relative importance of the rest of the metrics.
That’s important because those other metrics can represent campaign goals and KPIs.
Why Is Measuring KPIs So Difficult?
Even when there’s...
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