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Experts Explain the Importance of First-Party Data as Online Privacy Concerns Increase - GlobeNewswire

Last updated Thursday, December 1, 2022 17:05 ET , Source: NewsService

AUCKLAND, New Zealand, Dec. 02, 2022 (GLOBE NEWSWIRE) -- According to Zib Digital, the leading digital marketing agency in Auckland, as online privacy concerns increase, a growing number of privacy initiatives present new challenges for businesses. While the new developments around online privacy are good for consumers, businesses and marketers face fresh hurdles to reach their intended audience. Here, Zib Digital shares its top tips to help digital marketers succeed in a privacy-first online world.

As third-party cookies and other data is phased out, much established marketing data is being restricted. Zib Digital says it is now critical to understand the importance of first-party data and how to collect that content.

Zib Digital explains that first-party data is collected with the explicit permission of the owner through owned digital marketing channels. Sources of first-party data include website or app behaviour, email and newsletter subscribers, lead generation campaigns, social media, customer feedback, customer service and online chat. These channels provide businesses with valuable insights such as audience demographics, website activity, email engagement, sales interactions, feedback and purchase information.

First-party data is owned by the business and offers many benefits, says the premier SEO agency in NZ, including personalisation and integration, the ability to target the right customers, accuracy and control, strengthening customer relationships,...

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