The Importance of Local SEO for Self-Storage Operations - Inside Self-Storage

For self-storage facilities, online local search is like highway signage: It provides the visibility that drives brand awareness, phone calls and occupancy. Learn more reasons why search engine optimization is critically important for your business and how to make your efforts count.

In simple terms, local search engine optimization (SEO) is the process of ensuring your self-storage facility’s “web footprint” is fresh, consistent and accurate. This footprint isn’t limited to your website; it also includes your Google Business Profile (GBP) and dozens of business listings found on sites like Bing, MapQuest, Yahoo and others.

If you want to draw more online attention to your self-storage business, local SEO is critical. Following is some guidance to help you master it.

Manage Your Web Footprint

When your self-storage facility’s web footprint is well-managed, you show up in Google search results

. This includes Google Maps, the right-column knowledge panel and the coveted local pack, which is Google’s group of three local business listings. More visibility generally means more traffic, inquiries and leads. This increase can even be quantified, depending on the platform. For instance, GBP will show “insights” data, including number of views on search and maps, phone calls, website visits, and more.

When you aren’t actively managing your web footprint, you may have much less visibility in search results, possibly being relegated to the second or third page in your target...

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