Different sources say that your IP address is a ranking signal used by Google. But how true are these claims? Read on and learn if an IP address can help or harm your rankings in search.
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Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by Google.
But does your IP address have the potential to help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Factor
Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors.
These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.
Fortunately, these lists sparked numerous conversations with Google employees about the validity of IP addresses as ranking factors in Google’s algorithm.
The Evidence Against IP Address As A Ranking Factor
In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a client’s website would be affected by spammy websites on the same server.
His response:
“On the list of things that I worry about, that would not be...
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