Simplification is key to the success of any organization. How SEO solutions are helping uncover those missed opportunities and turn them into profitable outcomes.
A unified organic search data model is essential for increasing the crawl budget, optimizing search results, and minimizing missed opportunities.
1. Can you tell us more about yourself and your career before Botify?
Before founding Botify, I was the Head of Sales at iProspect France. It was there where I first learned the challenges of establishing a digital presence and became convinced there was a better way to optimize for organic search. Since moving to New York City, where I live with my family, I like to spend my weekends being bad at soccer with a bunch of French guys who think they’re still in their twenties.
2. Could you tell us more about Botify and what was the inspiration behind starting this company?
Before co-founding Botify in 2012 along with Thomas Grange and Stan Chauvin, we all worked together in a digital marketing agency where we collectively identified a major flaw in how companies were addressing organic search. They focused too heavily on procuring costly keywords, not giving much thought to the impact Google and other search engines’ crawling capabilities had on content visibility.
The fact is, on average, almost 50% of large enterprise webpages are not crawled by Google. When a page is not crawled or seen by Google, it will never rank in search engines, and therefore cannot drive traffic...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiQWh0dHBzOi8vd3d3Lm1hcnRlY2hjdWJlLmNvbS9tYXJ0ZWNoLWludGVydmlldy13aXRoLWFkcmllbi1tZW5hcmQv0gFFaHR0cHM6Ly93d3cubWFydGVjaGN1YmUuY29tL21hcnRlY2gtaW50ZXJ2aWV3LXdpdGgtYWRyaWVuLW1lbmFyZC9hbXAv?oc=5
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