Optimizing for organic search typically requires monitoring competitors — sites with higher rankings. But identifying those sites is not always obvious.
The bigger the website and the more competitive a niche, the more complicated the task. It could entail thousands of queries and dozens of competing domains.
Here are my three go-to tools for identifying search-engine-optimization competitors.
Google Search
Google search is your first tool. It is free and reveals all kinds of opportunities — beyond organic listings — including featured snippets, “People also ask” sections, image results, and video carousels.
Use Chrome’s incognito mode when searching to avoid personalized results from your previous activity and geo-location.
If you’re targeting only two or three keywords, Google search is all you need. Use Chrome extensions to extract organic results. And toolbars provide helpful data next to each organic listing. These include:
- Ahrefs SEO Toolbar. Shows the number of keywords each URL ranks for and its page authority (available to paid Ahref users).
I use both tools when comparing Google’s top 10 search results for a given query.
SE Ranking
SE Ranking offers a handy competitive research and monitoring tool and a related feature to extract and export (in Excel) organic search results.
But SE Ranking’s most useful competitive tool is the “Ranking dynamics” graph that illustrates search-result fluctuations over time. It can quickly identify long-term competitors and new...
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