How Google's Helpful Content Update Affected News SEO In 12 Different Countries - Search Engine Journal

Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.

This post was sponsored by Trisolute News Dashboard. The opinions expressed in this article are the sponsor’s own.

Wondering why some of your articles’ visibility seemed to suddenly dip this year?

Could this be part of a larger trend?

On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility. On September 12, they rolled out yet another core update.

These core updates were named “Helpful Content Update(s)”.

Today, we’ll be showing you how news publishers around the world were impacted by them.

What Is The Helpful Content Update?

Google’s Helpful Content Update is an algorithm update that focuses on:

• Weeding out content that is written for the sole purpose of getting a good ranking.
• Deprioritizing articles that don’t contain any informational or helpful content for the reader.
• Rewarding content that is helpful to readers.

Google frequently updates its algorithm in order to better match content to searchers, and sometimes, publishers’ visibility is heavily impacted.

Which Google Categories Has The Helpful Content Update Impacted?

In this article, we’ll be showcasing which publishers around the world were impacted by the Helpful Content Update.

We examined each of Google’s categories to see whether we would find something extraordinary around the time the updates were...

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