Due to its durability amid turbulent economic circumstances, SEO took off in 2021. And a vast majority of marketers (89%) anticipate even more SEO investment this year, according to BrightEdge research. This SEO growth highlights the increasing importance of the customer experience (CX). And budgets confirm the heightened importance of consumer loyalty, with CX spending projected to reach $641 billion by the end of 2022. As marketers review these trends and approach the final quarter of 2022, some may wonder how much of a role SEO should play in their strategy moving forward.
To determine the importance of SEO in 2022 and beyond, marketers should consider the predictions that industry leaders posited prior to this year’s economic uncertainties. At the top of this year, industry leaders predicted that marketing teams would prioritize SEO tailored to improving CX and omnichannel SEO strategies that optimize visual formats like audio and video. Experts also anticipated that marketers would focus on ROI-demonstrating business metrics and implement more AI and machine learning (ML) technologies this year.
If these predictions pan out, the rest of 2022’s SEO strategies will be CX-focused, contain omnichannel interactions and include sophisticated data collection.
1. Combining CX and SEO
Page experience rankings are an even bigger component of SEO strategy than at the start of the year. Since rollout in March 2022, page experience rankings — determined by Google’s Core Web...
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