Watching a brand’s video, according to 84% of consumers, persuaded them to purchase a good or service.
That’s why video marketing is becoming an increasingly popular tool for businesses of all sizes, but to make the most of it you must ensure you are taking advantage of all the SEO benefits that come with subtitling your videos.
Subtitling your videos helps to boost your SEO rankings, improve content accessibility, and increase engagement.
When done correctly, subtitles also increase the visibility of your videos in search engine results, making them more discoverable by potential viewers.
With the right strategy and tactics, you can unlock the potential of subtitles and use them to your advantage.
In this article, we have discussed the top 8 proven SEO benefits of subtitling your videos, and how you can get started with subtitling today.
Introduction to video subtitles
Video subtitles are the text version of what’s being said in a video.
They provide a visual representation of the audio for those who are hearing impaired, as well as for people whose first language may not be English.
Subtitles also provide a way for viewers to follow along with the video’s content even if they’re in a noisy environment or unable to listen to the audio.
Ways to add subtitles to your videos
Subtitles can be added to videos in a variety of different ways.
Some platforms, such as YouTube and Vimeo, allow you to upload pre-made subtitles files that have been created in a text editor.
You can...
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