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To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services.
If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales.
In this article, we’ll explain why local search is important and how you can ensure your business is optimized for the local search results to maximize performance.
1. Get On A Local Search Platform
Many local search platforms can fit into your budget, including Moz, Yext, RIO, RenderSEO, Chatmeter, Uberall, and SweetIQ, to name a few.
Using a platform makes it much easier to manage all your listings. That includes getting your name, address, and phone number (NAP) consistently and accurately listed across hundreds of local search engines and directories while also removing duplicate listings.
Managing this manually is extremely time-consuming and tedious and can result in inaccuracies across the local search ecosystem.
Bonus Tip: If you are an ecommerce brand, you definitely want to take advantage of Google’s new feature, See What is in your Stores (SWIS).
This is done by integrating live inventory into your Google Business Profile.
Take advantage of the number of...
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