The goal of digital marketing is simple: Get your business in front of as many people as possible. In an ideal world, these will be the best people, the demographics most likely to be in need of your services. Nowadays, more time is spent on the internet than ever before, with answers to any question available in mere seconds. This is why Search Engine Optimization (SEO) is so important. Optimizing the digital content you produce to better target potential customers gets you more impressions, more clicks and more business. When your content and website rank higher on Google’s search results pages (SERPs), more people looking for the landscaping services you provide will find you. There are a lot of nuances surrounding the way Google’s algorithms determine where you rank, but there are a couple more pertinent to the lawn and landscape market.
The changing of the seasons
One of those factors that has a particularly large impact on search results in the landscaping industry is seasonality. The way in which Google caters to their users is through mass amounts of data. They intake this data and alter the query results of individual users based on trends. As we all know, the needs of landscaping customers tend to change season to season. In the spring there might be more questions about annual installation, while in the winter, it might be snow removal. This is also entirely dependent on geographic location, which Google also takes into account. So, if Google sees that in the...
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