How to implement a video SEO strategy - TechCrunch

We all know that content is king when it comes to SEO. However, winning SEO strategies today demand more than just good textual content.

Good content today also includes video. A video SEO strategy is no longer optional to driving growth — it’s absolutely necessary.

So what’s an SEO strategist to do? How do you nail down a comprehensive strategy that will impress your boss and get results beyond your client’s expectations?

Video drives traffic and leads

Let’s get down to the basics for a second. Digital consumption is growing at an ever faster clip. People have access to more information than they ever did before, which has led to an inundation of content. Because content is plentiful, people don’t take that long to decide whether your content is worthy of their time.

One of the fastest ways to get people to notice your content is through video. In fact, the human brain processes images tens of thousands of times faster than text, and viewers retain 95% of a message when they watch it on video compared to 10% when reading it.

What’s more, studies have shown that video consumption is not just for entertainment and amusing pet videos — 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Not only is it effective as a marketing tool, it also drives traffic and leads — 86% of video marketers say video has increased traffic to their website. The primary source of that additional traffic is, of course, Google search.

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