It’s time to rethink SEO growth.
Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links.
In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO.
We must push the envelope and create something that has yet to be seen online.
With creativity, thoughtfulness, and CSV magic, programmatic SEO can do this, resulting in millions of new customers per year.
This sounds impossible, but it’s not.
In this guide, I will walk you through exactly how to get started with programmatic SEO.
What is programmatic SEO?
Programmatic SEO is the strategy of publishing unique, high-quality pages at scale using a template and a database.
The goal of programmatic SEO is to create content with the same depth and thoroughness as a traditionally published article but repeated thousands, if not millions, of times at scale. A programmatic site can be as small as 200 pages and as large as 4 million. The key is ensuring each page serves a unique purpose in the search journey.
An oversimplification of programmatic SEO is building a database, connecting it to a template, and publishing thousands of pages.
But if this is all you do, congratulations, you just created thousands of pieces of spam.
Programmatically building content is a powerful tool that can exponentially grow a site or completely spam it. To become...
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