SEO During A Recession (Does It Still Work?) - Search Engine Journal

Unlock and Access Your Most Valuable SEO Data

Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.

TRY FOR FREE

It doesn’t take a professional economist to predict the global markets are headed for a downturn.

In the past year, inflation rates in the United States have hovered around 7%, with the IMF predicting the worst is yet to come. People everywhere feel the crunch of high gas prices and rising food costs.

And as expenses rise, many businesses are preparing to tighten their belts, cut unnecessary spending and ride out the storm until the global markets turn back around.

As you’re looking to cut the fat in your own company, it can be very tempting to slash your advertising and marketing budget.

This is a huge mistake.

By eliminating or even scaling down your marketing efforts, you’re hurting the growth and maintenance of your customer base. New customers will be harder to reach while existing customers will be unaware of new products, services, and deals.

Remember, marketing is an investment – not an expense. And in an age dominated by the internet, this is especially true of search engine optimization.

So, if you are considering cutting your SEO budget, DON’T DO IT.

Seriously. Don’t even think about it.

SEO can continue to move the needle for your business, even when other growth initiatives are coming up short.

In this piece, we’ll look at why that happens and show why...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.