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For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website should be ranked highly.
But what’s the best type of content? You would likely get 12 different responses if you asked a dozen marketers.
Some will swear by blogs, while others will claim infographics are the best way to generate exposure. Ebooks can be a great way to establish your authority, while memes encourage organic shares.
Every type of content has different strengths and weaknesses. By understanding each offer’s unique benefits, you can develop a cohesive content marketing strategy unique to your needs.
In this piece, we’ll take a look at 17 types of marketing content, explain how you can use them to achieve your goals, and give you the knowledge you need to make a bigger splash with your marketing.
Why Content Marketing Is Important
The world has gone digital. As of July 2022, there were 5.03 billion people worldwide using the internet. That means 63.1% of the global population could potentially land on your website.
Thanks to smartphones, the internet has become the go-to source for entertainment, shopping, or settling arguments about Florida’s state bird (the northern mockingbird), no matter where...
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