6 SEO considerations for a successful international expansion - Search Engine Land

You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country. Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it.

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

Entering a new market or going global comes with potentially significant rewards and considerable risks.

Search marketers usually agree on what factors contribute to market entrants’ success, including:

• Extensive keyword and competitor research.
• Target market persona analysis.
• Analysis of new entrants.
• Self-contained ecosystems to allow paid and digital PR campaign planning.

These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale. Essentially, these are the main factors of success in any market entry or global launch.

In this article, you will discover six elements that worked for me when entering new markets while working for previous clients.

Before we dive in, it is important to note that every brand, agency and market is different. There is no single checklist that should be applied to your work.

Adapt this and other advice to your strategy and ensure it is aligned with wider business goals. Most importantly, finalizing a strategy involves working closely with...

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