How Can Voice Search Benefit Your SEO? - Search Engine Journal

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Google Assistant. Siri. Alexa. Cortana.

You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things.

One of those things is to help users find answers to questions; basically, whatever someone would normally turn to a search engine for, voice assistants can find the resource and read it aloud.

Today, it’s nothing new to say that voice search presents phenomenal SEO opportunities for businesses.

After all, if those popular voice assistants are reading off the answers to people’s questions, then there’s a chance that they could read your website’s content as some of those answers!

And the numbers hold this up, too:

• In the United States, 40.2% of people use voice search.
• According to Google, 27% of the global online population uses voice search on mobile.

So, voice search is a real institution – and it isn’t going anywhere.

Hold your horses, though, because your website won’t show up in voice search answers just because it has content.

There are elements you have to understand about optimizing for voice search – before you can start putting it to use for your SEO strategy.

What Is Voice Search?

To start off simply, let’s answer the basic question of what voice search even is.

Voice search allows people to use voice...

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