By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details
(because we don’t know the precise algorithm), we do know it’s something to pay attention to, along with several other items. So what happens if your site experiences mobile usability failure? Will your site fall permanently behind in rankings? And if so, what can be done?
SEO for Law Firms
Google’s John Mueller recently responded to a question on this topic on the popular information-sharing site, Reddit. On the SEO discussion subreddit, a person asked about a search console warning regarding mobile usability which was soon followed by a rankings drop on their website. Because the timing of the drop in rankings happened soon after the search console issued the warning, the user assumed that the two events were related. However, after the user fixed the mobile usability issue and validated the fix through Google search console, they did not see an improvement in rankings. In fact, the rankings changes have not reversed.
In responding to the user’s question, Mueller observed that in his opinion, the mobile usability issues were unlikely to be related to the rankings drop. His direct quote: “I’ll go out on a limb and say the reason for rankings changing has nothing to do with this. I’d read the quality raters guidelines and the content Google has on the recent updates for some thoughts…” Additionally, he explained that for indexing issues, “validate...
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