Getting backlinks is like getting regular exercise. It’s time-consuming, and the results aren’t immediate, but a daily workout contributes to your long-term health.
Similarly, regularly working on a solid backlink profile builds authority for your website and contributes to organic ranking growth.
In local SEO, getting backlinks is particularly challenging. Small businesses often don’t have the same resources as an enterprise organization for links. There’s not enough time, money, and energy to build a local backlink profile.
However, limited resources don’t have to limit local link building opportunities.
Often, local businesses do more to support local link growth than they realize. By defining the types of local links, we can reflect on an organization’s values.
Typically, local links are less about developing stellar PageRank and more about building relationships in the community.
4 common types of local links
These are the most common types of local links:
- Citations and data aggregators.
- Community engagement.
- National and local awards.
- Relevant local content, campaigns, tools, reports, and studies.
Each type of local link requires a slightly different approach, but they all contribute value to the local community.
Citations and aggregators help customers find phone numbers and addresses, while local awards help customers trust the business.
Achieving local links that will truly impact growth requires a shift in mindset.
Instead of thinking about links as an SEO “...
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